Flynn Hannon
Sir Babygirl –
Album Campaign & Live Shows
2019 – Album Release Campaign
Co-led the rollout of Crush on Me, collaborating closely with the artist to develop and execute a cohesive visual identity across merchandise, tour materials, digital platforms, and vinyl packaging.
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Designed tour posters, merchandise, and website content, while managing visual consistency across a 20+ city tour and major festivals including SXSW and NXNE.
Tour Poster
Designed tour posters that extended the album’s visual identity across live performances.
Social & Press Assets
Adapted tour assets for individual cities and developed targeted Instagram ads.
Developed a custom type treatment (“20biteen”) and applied it across social platforms and promotional assets to unify the campaign’s visual language.
Merchandise
Designed a capsule merchandise collection that extended the album’s visual identity, focusing on bold color and playful typography.
Vinyl Packaging & Design
Designed full vinyl packaging, including layout, typography, and color system.
Website & Merch Store
Designed and implemented the artist’s website and merch store, translating the album’s visual identity into an interactive digital experience.
2024 – 5 Year Anniversary Cabaret
Produced and marketed the 5-year anniversary cabaret performance at Bowery Ballroom, developing promotional assets that evolved the original album’s visual identity for a live setting.
Show Announcement Assets
Designed the show announcement poster to capture the cabaret vibe. The "Crush on Me" text is updated to reflect the tonal shift, while keeping the original Sir Babygirl pink. Much like the 20Biteen typeface, this was hand-crafted.
Social Media Promotion
Created an updated poster to promote additional performances in order to increase ticket sales.
Press One-Sheet
Created an updated one-sheet to send to potential booking agents and labels.